Brand Stores
Dedicated online stores for the brands we distribute — built on our commerce, payments, and fulfilment backbone.
Collateral Medical builds and runs dedicated online stores for the medical device brands we distribute — giving OEM partners a focused, single-brand shopping experience instead of being buried inside a generic marketplace listing. Each brand store is built to reflect that brand's identity while running on our shared commerce, payments, and fulfilment backbone, so partners get the polish of a standalone D2C site without having to build and operate one from scratch.
For OEMs entering or expanding in India, a brand store is often the fastest way to establish a direct-to-consumer presence alongside existing distribution channels — giving them first-party customer data, control over how their products are presented, and a direct feedback loop with end users, while we handle the operational load of catalog management, payments, logistics, and customer support.
What's included
Brand-dedicated storefront design, product catalog and content management, integrated payment gateways (Razorpay/PayU), pan-India courier fulfilment, and customer support handled by our existing helpdesk infrastructure.
Built on our distribution network
Every brand store draws on the same all-states, all-districts distribution footprint, 100+ OEM partnerships, and courier relationships (Bluedart, Delhivery, DTDC) that power our core retailing and distribution business — so a brand store isn't a separate operation, it's an extension of infrastructure we already run at scale.
Who this is for
Medical device manufacturers and OEMs who want a direct-to-consumer or direct-to-institution online presence in India without standing up their own e-commerce, payments, and logistics stack.